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6 Best Niacinamide Serums 2025, Tried & Tested

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FAQ’s

What is niacinamide?

A form of vitamin B3 commonly found in meat, fish, milk, eggs, and green vegetables, niacinamide is an essential vitamin that helps with cell health and energy metabolism. Also a popular skincare ingredient, its anti-inflammatory qualities mean it’s great for helping with acne, eczema, and rosacea — but it’s also just generally great for maintaining healthy-looking skin as a whole.


What are the benefits of niacinamide in skincare?

“Niacinamide is a form of vitamin B3, a multitasking antioxidant that can help soothe, firm and hydrate the skin, reverse the signs of ageing (including fine lines and wrinkles), lighten dark spots and redness as well as reduce inflammation and stimulate collagen production — which may benefit conditions like acne and rosacea,” shares Deanne Robinson, MD, a board-certified dermatologist in Westport, Connecticut.

Not to mention, niacinamide is known to pair well with other active ingredients. “Niacinamide is a soothing ingredient, so it can help make an exfoliating ingredient or product more tolerable to sensitive skin, allowing you to use it more frequently and see the benefits of it,” she says. “Because of these properties, it pairs well with retinols and alpha hydroxy acids, or AHAs.”

Otherwise, niacinamide can also enhance the hydrating benefits of humectants — think the best hyaluronic acid serums and glycerin — so it’s a winner in moisturisers, too. “It works by preventing evaporation of moisture from the skin into the environment,” Dr. Robinson explains. In other words, it helps support our delicate moisture barriers too.

Heads up: to maximise the benefits of niacinamide, sunscreen is essential, so make sure you follow up your serum with a product that has at least SPF 30, which is the minimum amount recommended by the American Academy of Dermatology. Simply apply a few drops to the palm of your hand morning and evening, apply after cleansing and toning, and follow with a moisturiser and your trusty face SPF. Bottom line: There’s no reason not to slot this powerhouse topical ingredient into your skincare routine.


What is the best percentage of niacinamide?

“Clinical studies suggest that niacinamide is effective at concentrations between 2-5%, with proven benefits including improved barrier function, reduced transepidermal water loss, and control of sebum production,” explains Dr Nora Jaafar — cosmetic and medical dermatology doctor at Rejuvenation Clinic. “Concentrations of 10% or more can also be really beneficial, but they come with an increased risk of irritation — particularly in individuals with sensitive skin.”


Can all skin types use niacinamide?

Niacinamide is well-tolerated across all skin types — but some will benefit from using it more than others. “It’s particularly beneficial for those with acne-prone or oily skin, as it helps regulate sebaceous gland activity, and reduce inflammatory lesions,” Dr Nora explains.


Can you use niacinamide with vitamin C?

While outdated research sometimes suggests the opposite, we can assure you that you’re totally fine to use modern formulations of niacainamide and vitamin C together. “Niacinamide has anti-inflammatory and skin barrier-enhancing properties — while vitamin C (ascorbic acid) functions as a potent antioxidant and collagen-stimulating agent,” Dr Nora explains. “When used together, they can provide complementary benefits for brightening and photoprotection.”


Can I use niacinamide every day?

In short — yes. “Studies show that consistent use — both morning and evening — can enhance barrier function, regulate oils, and reduce oxidative stress,” Dr Nora adds.


Lip Filler Alternatives: 5 Natural Ingredients for Fuller Lips!

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Lip filler is sadly everywhere these days. It seems like real lips are totally out of style, but I don’t know about you, I am going to hold firm and instead choose to love and nourish my real lips because they’re mine and only mine, and that is what makes each of us naturally beautiful and unique, not to mention, do you know what’s actually in lip filler?! Spoiler alert, no, it’s not just Hyaluronic Acid as so many are misled to believe! Today, we are going to expose a little bit more about what’s really in your filler, what new data shows, and, as always, leave you with some much cleaner swaps for anyone wanting to give their lips a little plumping TLC minus the toxins!

Lip filler is marketed as the magical solution for fuller, smoother, more defined lips, but here’s the thing… your lips don’t actually need to be filled to look beautiful. That is just one of the many and endless examples of the brainwashing women are faced with day after day. If my content can help one more woman skip their next injection session, then it’s all worth it.

Did you know that lip filler actually isn’t always as temporary as you are led to believe? Research has now shown that hyaluronic acid filler can persist in lymph nodes years after injection, including in areas where it was never injected. Some filler was injected 15 years prior, 15 years! Other reported risks include migration, chronic swelling, inflammatory nodules, granulomas, vascular complications, and asymmetry. Filler is also seen as an intruder that your body wants to eliminate, so it exerts a lot of effort trying to get rid of it, all while blocking many people’s lymphatic systems, so their faces can quite literally not detox! Some people have even gone blind from filler. Yes, that is rarer, but no one can promise that you won’t be next; it’s a very risky game millions are playing with the one and only body they have!

The good news? Many of the things people hope to achieve with filler, like hydration, smoother texture, better definition, collagen support, and a naturally fuller appearance, can still be achieved with the right products and ingredients. And while we do have some really strong, very similar swaps for things like Botox and Retinol, the products I use instead will surely not come anywhere close to lip filler, but they will offer nourishment and natural support that is more than enough for me.

No needles. No foreign substances. Just ingredients that work with your lips, not against them! Here are the top five ingredients I personally reach for instead of lip filler!

1. PLUMP Oléoactif®

If you’ve been around here for a while, you know I love ingredients that are backed by research. PLUMP Oléoactif® is a patented pomegranate active ingredient that has been clinically studied to improve hydration and enhance visible lip volume. It’s packed with powerful antioxidants that help protect collagen from oxidative damage while helping lips retain moisture. The result? Lips that look smoother, healthier, and naturally plumper. Plus, this ingredient is found in my literal obsession, all-time fave lip balm with medical-grade Manuka honey. A no brainer add to cart!

Find It In: ACTIVIST Manuka Honey Lip Balm

2. Bakuchiol

Bakuchiol is one of my favorite ingredients in all of skincare, and yes, I love it for lips too! Did you know that in a randomized double-blind clinical trial, 0.5% bakuchiol performed comparably to 0.5% retinol for improving signs of aging over 12 weeks, but with significantly less irritation! For lips, bakuchiol helps support collagen production, smooth the appearance of fine lines, and improve the lip border that naturally becomes less defined with age. Think of it as supporting the lips you already have instead of trying to replace them. Cheap!

Find It In: INIKA Lip Mask, INIKA Lip Oil

3. Peptides

If collagen is the scaffolding that helps keep lips looking firm and youthful, peptides are the messengers telling your skin to make more of it. Peptides help support the production of collagen, elastin, and hyaluronic acid, all of which play a role in how smooth, hydrated, and full your lips appear. They don’t create fake volume either… they help support healthier-looking lips over time! Plus, the ones I use and love are SO smooth and creamy in the most stunning shades with mineral pigments only. Pick one or two and keep the benefits. My fave shades are Peony, Rosewood, then Clear! Blush is stunning, but it’s a very pale pink, so if I do use that one, I pair it with a lip liner to add dimension.

Find It In: INIKA Lip Serum

4. Stone Root + Capsicum Extract

Want that juicy, freshly kissed look? Stone root and capsicum extract are natural botanical plumpers that help create a fuller-looking pout and a beautiful natural flush, and whoa, you will feel them at work! Capsicum provides an immediate warming sensation and visible plumping effect, while stone root has traditionally been used to support healthy circulation and lip vitality. Unlike filler, the effect isn’t permanent, but that’s exactly the point. You get visible plumping without injections, migration concerns, or changes to your lip structure!

Find It In: Living Libations Lover Lips has the Stone Root, INIKA Lip Serum has the Capsicum.

5. Rare Seed Oils + Botanical Actives

This is where the magic happens! Seabuckthorn, cloudberry, rosehip, pomegranate, prickly pear, agave, seaweed, and evening primrose are packed with essential fatty acids, antioxidants, vitamins, and barrier-supportive nutrients that help keep lips soft, hydrated, and healthy. Sea buckthorn contains rare omega-7 fatty acids that support tissue repair and moisture retention. Prickly pear helps replenish hydration. Evening primrose supports the skin barrier. Seaweed delivers minerals and soothing compounds, while pomegranate helps defend against the environmental stressors that can contribute to dryness and premature aging. One of my daily favorites is Earth Harbor Sea Kiss Plumpy as it leaves lips looking soft, juicy, hydrated, and naturally fuller without relying on harsh irritants!

Find It In: Henna Lip Serum, INIKA Lip Serum, Living Libations Lover Lips, Earth Harbor Sea Kiss Plumpy

Bonus Tip

A good mineral lip liner might be the most underrated beauty product in existence as well, for me at least, a natural lip girlie… Defining the lip border can instantly create the appearance of fuller lips while enhancing your natural shape. Take any of the above products and pair them with any of my favorite mineral-pigmented lip liners for an even plumper look!

Faves: You can find my go-to, everyday lip liners here.

Our Favorite Clean Lip Products

If you’re looking for cleaner, better-for-you lip products, these are the ones I keep coming back to. They focus on supporting hydration, collagen, barrier health, and overall lip vitality with ingredients that actually benefit your lips. Because personally? I’ll take healthy, nourished, naturally beautiful lips over needles any day. And if you’re trying to build a cleaner beauty routine, these are some of my absolute favorite lip products to start with. I also went ahead and linked some of my faves for general moisture and hydration, because what we don’t want is neglected, dry, or chapped lips! View all of these faves and many more in one cart here.

Larry King Ride or Die Texture Spray Review

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*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

Priced at

Larry King Ride or Die Texture Spray Review: My New Hair Styling Essential

I’ve been using the Larry King Ride or Die Texture Spray for several weeks now and it has quickly become one of my most-used styling products. What I love most about it is how it sits somewhere between a dry shampoo, a texturising spray and a lightweight hairspray.

If you’ve followed me for a while, you’ll know that I’m quite particular when it comes to hair products. I don’t wash my hair every day and I absolutely cannot be dealing with anything that leaves my hair feeling sticky, heavy or overloaded with product. The latest addition to my styling lineup is the Larry King Ride or Die Texture Spray, and I can confidently say it has become one of those products that I reach for every single day.

What is Larry King Ride or Die Texture Spray?

What is Larry King Ride or Die Texture Spray?
What is Larry King Ride or Die Texture Spray?

The Larry King Ride or Die Texture Spray is a lightweight styling spray designed to add texture, volume, movement and flexible hold to the hair.

Unlike some traditional texture sprays that can feel dry or gritty, this has a really soft, airy feel. It creates that effortlessly undone texture that makes hair look fuller and more interesting without making it feel overloaded with product.

It’s suitable for all hair types and can be used on freshly washed hair or between washes to revive and refresh your style.

Key Ingredients

Panthenol – Vitamin B5 helps keep hair feeling soft, smooth and manageable while adding moisture and shine. It’s a nice addition in a styling product because it helps counteract the dryness that some texture sprays can create.

Luviskol Plus – This styling polymer helps deliver volume, hold and texture while keeping hair flexible and brushable. It gives the hair structure without making it crunchy or stiff

Dowsil – This ingredient helps absorb excess oil while creating light texture and body. It contributes to the fresh, airy feel that makes this product so easy to use between washes.

My Larry King Ride or Die Texture Spray Review

Larry King Ride or Die Texture Spray Packaging
Larry King Ride or Die Texture Spray Packaging

I absolutely love this product. The first thing that struck me about the Larry King Ride or Die Texture Spray was how light the mist is. The spray mechanism is excellent and distributes product evenly throughout the hair without ever leaving visible residue.

You know how some texture sprays can leave white marks or patches if you’re not careful? That doesn’t happen with Ride or Die. The formula is incredibly lightweight. You don’t feel like you’ve applied anything, but somehow your hair just looks better.

One of my favourite ways to use the Larry King Ride or Die Texture Spray is on my fringe. It gives it a little extra texture and control and helps it stay where I want it to without looking stiff or sprayed into place. It gives my fringe enough grip and movement to behave itself while still looking soft and natural.

Larry King Ride or Die Texture Spray Review
Larry King Ride or Die Texture Spray Review

I also use it through the lengths of my hair. It instantly adds movement and separation and helps create that effortless, slightly undone look that I’ve really been loving recently.

Larry King Ride or Die Texture Spray Review
Larry King Ride or Die Texture Spray Review

What really sets the Larry King Ride or Die Texture Spray apart for me, however, is the lack of buildup. As someone who only washes their hair around once a week, this is hugely important.

Many styling products feel great on day one but become heavy and unpleasant after repeated use. That’s simply not the case with the Larry King Ride or Die Texture Spray. I can use it every day between washes and my hair still feels clean, soft and touchable. It layers beautifully without becoming sticky, crunchy or gunky.

Honestly, that’s probably my favourite thing about it.

The Fragrance

Another thing worth mentioning is the scent. It smells absolutely gorgeous. The fragrance feels sophisticated and luxurious rather than overly sweet or overpowering. It’s a warm, woody fragrance built around notes of smoky cedarwood, soft moss and amber. It’s rounded out with cashmere musks that give it a smooth, soft finish, while subtle smoky accords add depth.

It leaves the hair smelling fresh and expensive without competing with perfume, which I really appreciate.

How I Use Larry King Ride or Die Texture Spray

I’ve been using the Larry King Ride or Die Texture Spray in two different ways:

On Freshly Washed Hair

After styling, I lightly mist it through the mid-lengths and ends to create texture, movement and a more effortless finish.

Between Washes

This is where the Larry King Ride or Die Texture Spray really shines for me. I spray it through my fringe, around the crown and through the lengths of my hair to bring everything back to life. It adds volume and body without making my hair feel dirty or overloaded.

If you are looking for an innovative product to refresh and reset styles in between washes, also check out my Living Proof Style Refresh Mist Review.

Who Should Try Larry King Ride or Die Texture Spray?

I think the this Texture Spray is ideal for:

  • Anyone looking for more volume and movement
  • Those who love effortless, undone hairstyles
  • Fine hair that needs extra body and texture
  • Fringe wearers who need a little extra control
  • Anyone who doesn’t wash their hair daily
  • Those who dislike sticky or crunchy styling products

Is Larry King Ride or Die Texture Spray Worth It?

Without question, yes. This has become one of my most-used hair products because it delivers exactly what I want from a styling spray. It adds texture, movement and volume while remaining completely lightweight in the hair.

The fact that I can use the Larry King Ride or Die Texture Spray every day between washes without experiencing buildup makes it stand out from so many other products in this category.

If you’re looking for a styling product that sits somewhere between a dry shampoo and a hairspray, while giving hair that effortlessly cool, lived-in texture, I highly recommend it.

Where to buy it

Larry King Ride or Die Texture Spray is £25 and available now via the links below.

If you are looking for a hairspray with heat protection, check out another of my favourites, the Flex Hairspray from Living Proof. For more info, read Living Proof Style Lab Flex Hairspray Review.

GRIND PRETTY FEST RETURNS TO ATLANTA JUNE 6 WITH NIVEA, $3,000 IN BUSINESS GRANTS, AND A FULL Y2K DAY PARTY

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One-Day Festival Blending Business, Wellness, Culture, and Community Heads to Westside Cultural Arts Center

ATLANTA, GA — Grind Pretty Fest, the national festival experience founded by media entrepreneur Mimi Johnson, returns to Atlanta on Saturday, June 6, 2026, with its highly anticipated ATL Remix edition at Westside Cultural Arts Center.

From 12:30 PM to 7:00 PM ET, attendees will experience a dynamic day of panel conversations, women-owned businesses, grant opportunities, wellness, networking, live entertainment, and a nostalgic Y2K celebration headlined by Grammy-nominated R&B artist Nivea.

Presented with support from Kiss Color & Care, BLM Sports, and PHerfectly Balanced, Grind Pretty Fest continues its mission of empowering women through entrepreneurship, culture, and community.

This year’s programming will feature three powerful conversations:
• The AI Effect in Media
• The Pressure to Perform
• Power of the Pivot

Panels will bring together media executives, entrepreneurs, wellness leaders, athletes, and creatives shaping culture and redefining success across industries.

Through its nonprofit arm, Grind For Good 501(c)(3), the festival will also award three $1,000 grants to women in business:
• Corporate Grant — supporting professional development, certifications, or career advancement
• Idea Pitch Grant — supporting women in the early stages of building a business
• Elevator Pitch Grant — supporting women scaling an existing business

Photo Credit: Grind Pretty

Grant applications are open through May 30, 2026. Applicants must attend the festival and hold a valid ticket. Applications are available at grindpretty.com.

The festival will additionally support an emergency relief initiative through Grind For Good aimed at assisting women in media and entertainment navigating layoffs and financial instability.

The 2026 Grind Pretty Honorees include:
• Morgan DeBaun — Founder & CEO of Blavity Inc. and AFROTECH
• Jai Ferrell — CEO of Girl Scouts of Greater Atlanta
• Leticia Gardner — Founder of Dynamic 3 Med Spa
• Nivea — Grammy-nominated R&B artist
• Britni Ricard — Founder & CEO of COTA SKIN
• Cicley Gay — CEO of The Amplifiers and Founder of BLM Sports

The celebration continues with the ATL Remix Y2K Day Party featuring live performances from Nivea, Jazzy Tha Rapper, and Pearl Jade, alongside an all-female DJ lineup led by DJ Traci Steele, DJ Princess Cut, DJ Reese, and DJ Queen of Spades.

Guests are encouraged to arrive in their best Y2K-inspired fashion.

“Grind Pretty Fest is about creating real opportunities for women while celebrating the culture that connects us,” said Mimi Johnson, Founder and CEO of Grind Pretty. “We’re creating spaces where women can network, learn, secure funding, be inspired, and still have an incredible time doing it.”

Tickets are available now at grindpretty.com

How to Look Stylish When It’s So Hot You Could Cry — Inside Out Style

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I had a question from Margie recently that I suspect a lot of you will relate to. She’s a Classic style personality living in Texas, where summer temperatures sit in the high 90s to low 100s Fahrenheit, which is roughly high 30s to low 40s Celsius for everyone else. She wanted to know: how do you stay looking pulled together when it’s that hot?

Honestly, Margie, I feel you. Parts of Australia get there too. And when you’re a naturally elevated dresser, someone who loves the blazer, the layered necklace, the carefully considered finishing touch, that kind of heat is a style crisis in slow motion.

Here’s the reframe that changes everything.

1. Let your hot-weather clothes do the heavy lifting

In winter, we build interest through layers. The scarf, the jacket, the interesting knit over the top. That’s easy. But when it’s 40 degrees, the last thing you want is anything extra touching your body. So instead of adding interest on top of your clothes, you need to find clothes that have the interest built right into them.

Think of it this way: your summer wardrobe needs to work harder as individual pieces, so you never need to add a thing.

go for patterns rather than plain when it's too hot to add additional layersWhat does “built-in interest” actually look like? It can be interesting construction at the neckline (so you get the dressed-up feeling without a necklace sitting hot against your skin), decorative detail woven into the garment itself, pattern or print, colour (not just neutrals, actually wear what works for you), or fabric texture. Eyelet fabric is a perfect example; those little cutouts do double duty: they add visual interest, and they breathe. Anything with an interesting weave, texture, or pattern built into the cloth itself can make a plain silhouette feel considered and intentional.

My own hot-weather t-shirts all have either interesting construction or a print that makes them interesting on their own. Nothing else needs to be added.

2. Reconsider the dress

I want to make a case for the dress as the ultimate hot-weather garment, especially for Classic style personalities.

A dress is, in itself, a complete and polished outfit. One decision, done. But there’s also a physical comfort argument: when it’s truly hot, a waistband that has to be fastened and held up is actually more restrictive than a dress that simply skims the body without that tightness at the midsection. A floaty dress with no waist construction can feel significantly cooler than even a pair of linen shorts with a buttoned-up waistband that fits snugly to your body.

dresses can replace tops and bottoms in summerThe question to ask yourself is: can you find a dress that suits your personality AND has that built-in detail we talked about? Because if you can, you have an outfit that requires nothing else. That’s the goal.

3. Rethink your accessories, don’t abandon them

Earrings are still your friend in summer. The key word is lightweight. I’ve been loving a pair of hand-crocheted flower earrings I bought from an artisan; they weigh practically nothing, they go with everything in my colour palette, and they add that finishing touch without the heat factor of a necklace lying against your neck.

brooches and earrings replace necklaces when it's super hotAnd here’s one I’ve been using a lot this summer: brooches. Brooches are genuinely back (they never really went away, but they’re having a moment), and pinning a brooch at the neckline gives you that elevated, Classic-style feeling without anything hanging around your neck in the heat. It’s a small shift with a surprisingly big payoff.

Wear a brooch, not a necklace. You will thank me by the end of summer.

How to Look Stylish When It’s So Hot You Could Cry — Inside Out StyleThe underlying principle

If you love a polished, elevated aesthetic, hot weather isn’t asking you to abandon your style. It’s asking you to find it in a single garment instead of building it up through layers and additions. The interest, the colour, the detail, it all still needs to be there. It just needs to live in the clothes themselves.

Shop accordingly. When you’re browsing summer pieces, ask: does this work on its own? Is there something here that makes it interesting without anything added? If yes, buy it. If it needs a necklace, a jacket, and a scarf to look like you, leave it on the rack.

Your summer wardrobe should be doing the work, not you.

How to Look Stylish When It's So Hot You Could Cry

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A Closer Look at All the Wild and Wonderful Wigs in Margo’s Got Money Troubles

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On the heels of the announcement that Margo’s Got Money Troubles has been renewed for season two on Apple, reporter Kirbie Johnson interviewed hair department head Jaime Leigh McIntosh about the realistic and fantastical wigs showcased in the series for her column The Scenario.

Margo’s Got Money Troubles follows new mom Margo (played by Elle Fanning) and her quest to provide for her child in what many still consider an unorthodox fashion: creating content on OnlyFans. The series was acclaimed by critics, while viewers enjoyed it because it was simply a delight to watch. The show—based on the book by Rufi Thorpe—is also chock-full of fun and fantastical hairstyles, all of which give more context to the characters wearing them. From the mountain of wigs created for Margo’s alter ego, Hungry Ghost, to Rico Nasty’s mullet and glow-in-the-dark braids for her role as KC, there are also wigs hidden in plain sight, like the one worn by Michelle Pfeiffer, who plays Margo’s well-meaning but somewhat superficial mother, Shyanne. As the series wrapped, department head Jaime Leigh McIntosh reflected on her and her team’s hard work, and shared details from behind the scenes.

Hungry Ghost’s Gargantuan Galactic Wig

Hungry Ghost’s wig.

Jaime Leigh McIntosh

Elle Fanning sits in the makeup chair as wig stylist Celeste Gonzalez adjusts her pink wig.

Fanning in the hair and makeup chair.

Celeste Gonzalez

Elle Fanning on the set of Margo's Got Money Troubles dressed as an alien with green skin a silver dress and a pink wig.

Fanning as Hungry Ghost on set.

Celeste Gonzalez

For Hungry Ghost’s fantasy hair, stylist Celeste Gonzalez not only sewed “three and a half wigs” together, but she also added zip-ties to help with weight distribution and structural support, a trick that Gonzalez credits to drag artists. Overall, it took several weeks to create the wig because McIntosh and Gonzalez were working on it as the series was being filmed.

The wigs they used were synthetic and ordered online, which helped keep costs down from a custom-designed wig (for reference, just the extensions and hair color used in Love Story cost over $10,000). “I think they each were maybe around $50 each, so really it was just the expenses, the time of the stylist going into it [that drove up the cost] that you’d need to factor in.” To finish off the look and make it shimmer, the wig was topped with glitter body spray. Gonzalez estimates the wig itself weighed five pounds; Fanning was “a trooper” for wearing it, adds McIntosh

McIntosh said she got inspiration for the shape of the fantasy wig from the Instagram account Chaos Dreamland. “It’s an Instagram page where someone creates AI images, but the hair is always adorable.” The hair lead scrolled through the account with Fanning and landed on a pink hairstyle with bumper bangs and a Barbie-esque ponytail. “I would say [ours] is better than the image that we were inspired by. It’s a little controversial, I suppose, using AI, but I didn’t create the AI image, and I like to draw inspiration from all sorts of places. I don’t want to limit myself on that side of things.”

Between legacy and innovation: how niche perfumes got successful in Italy

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There is a culture of beauty in Italy. This country is actually home to the largest number of UNESCO World Heritage Sites,” emphasizes Bruna Olari, Head of Fine Fragrances Italy at Givaudan. To her, this passion results in a taste for exceptional products.

According to Francesca Sideri, Senior Key Account Manager Fine Fragrances Italy at Givaudanthe culture of beauty partly explains the fact that the country has become a key market for Fine Fragrances. This phenomenon is also observed in Arts, Fashion, Design and Fine Dining. She explains that “every year, about 600 new fragrances are launched in Italy, including almost 10% in the niche segment.”

A distinctive distribution structure

According to Silvio Levi, an entrepreneur and prominent figure in Italian artistic perfumerythe success of niche perfumes in the peninsula is due to its distribution model. “In the 1990s, Italy had an exceptionally dense network of independent perfume shops, with more than 15,000 points of sale in 1994, compared with fewer than 5,000 today.” These stores are run by families who own their premises and located in historic city centres, in affluent areas with strong purchasing power. This capillary presence contributed to creating a network of pioneer shops specializing in niche perfumes.

In addition, “Italian consumers are very sensitive to personal service, which also led to the emergence of independent shops,” notes Sideri. Levi successfully worked on the notion of intimacy to create a real culture of perfumes, against the flow of selective fragrances, confined in a formatted system.

These are places where you take the time to welcome and guide customers, and where perfumes recover a sensorial dimension. You can also go behind the scenes and discover ingredients, for example” recalls Orlari. “When he founded Pitti Fragranze, Levi capitalized on a trade show originally dedicated to fashion to create a showcase for Italian niche perfumery expertise,” she says.

A complex, comprehensive ecosystem

There are two sales approaches and two paces in Italy. On the one hand, the selective channel remains the base of the prestige segment: 44% of fragrances are still sold in perfume shops. On the other, independent perfume shops work at a slower pace, in particular in the south of the country, boasting a beautiful selection,” analyzes Olari.

In the north, major chains similar to Douglas are mixed with department stores, “including La Rinascente, which puts forward Fine Fragrances,” explains Catherine Dolisi, Fine Fragrance Marketing Director Europe at dsm-firmenich. There are also extremely beautiful boutiques, such as Mazzolaria Milan-based institution offering both high-end selective brands and artistic perfumes. “Plus, there are iconic flagship stores where brands express their own heritage, for example the historical Officina Profumo-Farmaceutica di Santa Maria Novella, in Florence. Italian craftsmanship is actually deeply embedded in brands’ storytelling,” she adds.

These spaces share common areas with independent perfume bars, in line with Levi’s vision. “These shops are dedicated to niche perfumes and designed as multi-brand perfume bars offering highly specialized advice. In Milan, for example, they are established in via Brera, whose landscape is now similar to Paris’s Rue Saint-Honoré,” explains Olari.

The Gen Z, curious and well-informed, is very much keen on these boutiques, which have been well-established for several years and offer a high level of professionalism. Italian distributors and shop owners often play a true curatorial role, with a particular focus on scent signatures and emerging brands.

However, “the niche distribution landscape is undergoing a real transformation,” according to Levi. Major groups increasingly purchase or invest in mature brands. “This phenomenon leads to an increasing number of points of sale that have turned into large, highly standardized areas rather than testing-oriented places,” he regrets.

Still, with sales that “reached 1.5 billion euros in 2024, representing growth of about 11% compared to 2023,” says Sideri, Italian fragrances are still very dynamic. In a second part, we will explore the olfactory trends in this singular, constantly-evolving market.

All That Glitters Is Olandria’s Gilded Birthday Makeup

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We know summer officially starts on June 21, but for us, it began on Olandria Carthen’s birthday. The Love Island star marked the occasion on May 29, during the hottest week of the year (and we’re not talking temperatures). Miami Swim Week brings some of the biggest (and sexiest) names to South Beach, and towards the end of the week-long festivities, Carthen gathered friends at Miami Beach hot-spot, Papi Steak, to celebrate another year of being hot—as she should.

​While the birthday girl is usually the one getting all the presents, the now 28-year-old partnered with Anastasia Beverly Hills to gift her fans with a sultry, golden glam—complete with her signature Barbie-pink blush. Makeup artist Kimora Mulan created the bold look featuring dark lip liner, fluttery lashes, and gold shimmer that stretched from her lids to her décolletage.

Mulan and Carthen speak in code when planning their glam, and when asked what vibe she wanted for her birthday, Carthen said, “Let’s give Barbie tonight.” “That means real dolly, cutesy glam with extra blush and sultry lashes,” Mulan explains. The pair tapped into some of summer 2026’s biggest makeup trends for her birthday look—namely, body glitter, reflective lids, and matte skin.

You may cringe when you hear the words matte makeup—we get it, we have horrific flashbacks of our crackly 2016 base, too—but in 2026, a matte complexion has a soft, blurred effect that gives more natural-looking Instagram filter and less dry, thirsty skin with foundation slathered on top.

Dior

Forever Skin Wear Blurring Natural Matte Foundation

Anastasia Beverly Hills

Impeccable Blurring Second-Skin Matte Foundation

The G.O.A.T. Is Back: Serena Williams Is Giving Us One More Legendary Run

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Photo Credit: ADAM DAVY/ZUMA PRESS

Girl, dust off your tennis skirts and get your snacks ready because the absolute queen of the court is officially about to make history yet again! The entire internet is in absolute shambles after hearing the unbelievable news that our favorite sporting icon, Serena Williams, is officially stepping out of retirement to make her grand return to professional tennis. At forty four years young, she is proving that age is absolutely nothing but a number when you have unparalleled greatness running through your veins. The legendary champion is set to make her highly anticipated comeback at the upcoming HSBC Championships, also known as the Queen’s Club Championships, over in London. We already know the crowd energy is going to be absolutely unmatched, and you can believe we will be glued to our screens watching every single second of her return.

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Photo Credit: Serena Williams

This incredible announcement has the entire sports and fashion world buzzing with excitement as we prepare to watch her dominate the grass courts once more. For this exciting new chapter, she will be competing in the women’s doubles bracket, which is scheduled to run from June 8 through June 14. Watching her step back into her element is such an inspiring reminder to never let anyone put a limit on your passion or your goals. The Serena Williams Tennis Comeback is officially the most exciting event of the summer, and we are sending her all the love, power, and winning energy as she prepares to remind the entire world exactly why she holds the crown. Get ready to cheer at the top of your lungs because the goat is officially back in business!

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Photo Credit: Clive Brunskill / Getty Images

10 Best Toners for Mature Skin to Brighten, Smooth, and Exfoliate

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Frequently Asked Questions

Should I use toner on mature skin?

While facial toners are not always a necessary addition to your skin-care routine, mature skin can benefit from a formula that supports your skin barrier while addressing skin concerns that come with aging, explains Dr. Rambhia. “Look for toners containing hydrating ingredients like glycerin and hyaluronic acid, which help maintain moisture levels as skin’s natural retention decreases with age,” she says, adding that other ingredients to look for include niacinamide, peptides, ceramides, and antioxidants. Dr. Lal and Dr. Rambhia both agree to avoid any formula that contains alcohol as it will cause and exacerbate dryness.

What is the best toner for a 50-year-old woman?

“Remember, at this age, less is more,” says Dr. Rambhia, who adds that you want to focus on nurturing your skin rather than aggressive exfoliation. Collagen, the key protein responsible for skin’s firmness, elasticity, and moisture retention, begins to decline at 20. Studies show that women lose 30 percent of collagen during the first five years of menopause, with levels continuing to drop gradually afterward. Because of this, Dr. Rambhia says that someone in their fifties should look for a toner that focuses on replenishing and supporting their skin with hydrating glycerin and hyaluronic acid, barrier-strengthening ceramides, collagen-boosting peptides, and antioxidants to combat environmental damage.

Who should not use toner?

There may be no age limit on glowing skin, but toner isn’t necessarily a must-have for everyone. Dr. Lal says there’s no age at which you’re “too old” to use one, though if you’re already using a great cleanser and your skin feels balanced, you may not need it. Evaluate your skin: “If it’s healthy and balanced without a toner, there’s no need to introduce one into your routine,” says Dr. Rambhia, adding that some people’s skin simply functions better with a minimalist approach.

Meet the experts

  • Alessandra Haskin, MD, a board-certified dermatologist at Weiser Skin MD based in New York City
  • Saami Khalifian, MD, board-certified dermatologist and founder of SOM Aesthetics in San Diego, CA
  • Karan Lal, DO, a board-certified dermatologist in Scottsdale and New York City
  • Pooja Rambhia, MD, a board-certified dermatologist at UnionDerm based in New York City
  • Carlos Vieira, a board-certified dermatologist at The Dermatology Specialists based in Philadelphia

How we test and review products

When Allure tests a product, our editors look at it from every angle to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best toners for mature skin, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists who test and recommend moisturizers almost every day. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors — in addition to the wide range of outside testers and industry experts we regularly call upon — is essential to reaching that goal.