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Why Hyaluronic Acid Is Essential f – 100% PURE

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Do you ever wonder why your skincare routine can check every box yet still leave your skin looking dull or tight? The missing link isn’t more products—it’s hydration that actually works, not just hydration that sounds impressive on a label.

The most effective skin resets aren’t about piling on steps; they’re about understanding how water moves through your skin and which ingredients make that movement possible.

At the top of every dermatologist’s list is hyaluronic acid. Ha is not a passing trend, but a molecule your skin knows, trusts, and responds to, when used correctly.

What Dehydrated Skin Really Is

Dehydration means your skin is lacking water inside the epidermis, not oil on top of it. The symptoms can look confusing because they mimic dryness while co-existing with oiliness, sensitivity, or congestion.

Dry vs. Dehydrated

Dermatology draws a sharp line between the two:

Dry skin is a genetic skin type. It produces less sebum because oil glands are naturally less active. It tends to feel consistently rough, matte, flaky, and easily irritated. It needs lipid replenishment and oil support as a baseline.

Dehydrated skin is a temporary but disruptive skin condition. It can affect oily, combination, normal, acne-prone, or dry skin alike. The defining trait is water deficiency, not oil deficiency. Your skin may look shiny but feel tight. You may break out and flake. Your fine lines may suddenly look more pronounced. And worst of all? Your products may seem to stop working.

As dermatologist Dr. Rina Allawh has clarified in clinical discussions about hydration:

“Hyaluronic acid is a naturally occurring substance in the skin that helps retain water and maintain hydration.”

Hydration Depleters You Can’t Always Avoid

While skincare plays a role, most dehydration triggers are external or lifestyle-based:

Environmental

  • Cold winter air with low humidity literally pulls water from exposed skin
  • Indoor heating systems reduce air moisture to desert levels
  • Pollution increases oxidative stress, weakening hydration retention
  • UV exposure (yes, even in winter) breaks down natural HA stores

Lifestyle

  • Alcohol acts as a diuretic, reducing systemic hydration
  • Salt and sugar create inflammation that disrupts water balance
  • Poor sleep spikes cortisol, impairing skin repair and hydration pathways
  • Stress weakens the skin’s ability to regulate TEWL (water escaping through the barrier)
  • Travel and pressurized cabin air strip hydration fast

Dehydration is not your fault, but fixing it requires a smarter system than just applying cream.

How Hyaluronic Acid Works in the Skin

Hyaluronic acid is often described as the ingredient your skin “drinks,” but the mechanism is even more elegant than that.

HA works like a microscopic hydration reservoir:

  • It attracts water from the atmosphere and dermis
  • It binds water to skin cells, keeping them plump and functional
  • It supports skin elasticity by maintaining internal moisture pressure
  • It temporarily fills the appearance of fine lines by hydrating the epidermal cushion
  • It improves skin texture by reducing the micro-creases dehydration creates
  • It makes your skin more efficient at repairing itself

HA is naturally present in your skin, but after stress, weather shifts, aging, or inflammation, your natural HA levels drop. Applying it topically helps replenish what your skin has lost but only when used correctly.

Why the Barrier Matters So Much

HA is not an occlusive ingredient, it does not create a seal. It brings water inbut without a healthy lipid barrier, the water slips out just as quickly.

Imagine this:

HA = water delivery truck

Your skin barrier = the warehouse door

Occlusives & lipids = the lock

If the door is broken, the truck can deliver forever and nothing stays inside.

This is why dermatologists always recommend HA as part of a layered hydration system, not a standalone step.

Why HA Fails Without the Right Routine

Hyaluronic acid gets blamed for “drying people out,” but the truth is more precise: it fails when the routine fails it.

Here are the most common routine contradictions:

Harsh or Over-Cleansing

If your cleanser leaves your skin feeling squeaky, tight, or instantly “in need of product,” it has likely disrupted the stratum corneum — your lipid-rich barrier layer. When these lipids are stripped away, the skin loses water rapidly and becomes inefficient at holding HA-bound hydration.

Letting HA Sit Without Sealing

HA pulls water into the epidermis, but if you pause your routine here, water evaporates through the surface before your skin can benefit. This leads to the infamous “tight again by noon” feeling.

No Barrier-Supporting Ingredients

Applying HA to skin without replenishing ceramides, fatty acids, peptides, or nourishing plant oils means your skin lacks the structural support required to retain hydration. This is especially problematic in winter, post-exfoliation, or after using actives like retinoids and acids.

Applying to Dry Skin

HA needs water to bind to, if there is no water on the surface when applied, it has nothing to grab. This is why dermatologists recommend applying HA to damp skin, not dry.

A Hydration-Optimized Reset Routine

A true skin reset starts with ingredients that support the skin, not disrupt it. 100% PURE products are built on a foundation of clean, plant-derived formulations, avoiding synthetic fillers, harsh sulfates, and artificial fragrances that can compromise skin balance. Let’s talk about the four products that can help you reset, restore, and reveal your best skin.

Step 1 — Prep With Argan Oil Creamy Cleanser

Our Argan Oil Creamy Cleanser is formulated with cold-pressed organic argan oil, an ingredient rich in essential fatty acids and vitamin E that dermatologists often point to for protecting the skin barrier during cleansing.

Unlike foaming formulas that rely on sulfates to create a deep-clean feeling, this cleanser uses a cream-to-milk texture that lifts impurities while adding lipids back into the skin, not pulling them out. It removes makeup, pollution residue, and post-holiday buildup without triggering that immediate tight, “need moisture now” sensation. The skin is left soft, calm, and primed to absorb hydration efficiently.

Step 2 — Deliver Hydration Through Mushroom Peptides Firming Serum

Our Mushroom Peptides Firming Serum pairs tremella mushroom extract(a natural humectant that holds more water than hyaluronic acid) with a next-generation peptide system. Tremella doesn’t just draw water into the skin, it forms a lightweight hydration veil that improves moisture retention without clogging pores.

The peptides support collagen signaling, helping the skin behave in a firmer, more resilient, more hydration-responsive way. It’s not just about adding water, it’s about improving the skin’s ability to use and manage that water better, which is why this serum is ideal for skin that looks tired or loses plumpness quickly throughout the day.

Step 3 — Seal With Mushroom Peptide Moisturizer

Our Mushroom Peptide Moisturizer was created with one clear goal: reduce TEWL while feeding the barrier. The formula combines tremella mushroom, plant peptides, and a blend of conditioning botanicals that act like a natural moisture seal, keeping hydration from escaping prematurely.

Instead of silicones that trap moisture artificially, this moisturizer reinforces the skin using skin-friendly plant sugars and lipids, helping it hold onto hydration long after application. The result is skin that feels comfortable hours later, not shiny, not greasy, just balanced and hydrated in a way you can both see and feel.

Step 4 — Weekly Reboot for Glow With Vitamin C Glow Max Bright Mask

Our Vitamin C Glow Max Bright Mask uses stabilized vitamin C derived from fruit enzymes, delivering brightening without the irritation that often accompanies traditional ascorbic acid treatments. It targets dullness caused by stress, late nights, and seasonal dehydration, while its antioxidant system protects the skin from further hydration loss.

What makes it different is the formulation philosophy: it brightens, but it also respects the hydration network, supporting radiance without over-exfoliating or weakening the barrier. Used weekly, it helps reset glow, even when the skin is feeling low on energy and internal moisture.

Signs Your Skin Is Properly Hydrated

When your skin’s hydration system is working properly, the difference is both visible and tangible. Hydrated skin bounces back instantly when pressed, with a springy, resilient texture instead of slow recoil. It reflects light naturally, micro-creases soften, and even expression lines appear less pronounced as the skin plumps from within.

You’ll feel it too—after cleansing, there’s comfort instead of the urgent need for moisturizer, sensitivity eases, and that mid-day tightness fades. The skin transforms into a cushiony, supple surface, replacing taut tension with nourishment.

Proper hydration also elevates your makeup routine: products glide effortlessly, blending smoothly without clinging to dry patches. Every touch, every glance, every application showcases a healthier, more vibrant, and effortlessly radiant complexion.

Conclusion

A good skincare routine isn’t about piling on more products. It’s about making hydration a functional, consistent system. Hyaluronic acid is essential, but it performs best when applied on damp skin, paired with peptides and nourishing actives, and sealed in with lipid-supporting moisturizers. When all the elements work together, your skin becomes resilient, plump, and radiant, reflecting health and vitality from within.

FAQs

Can hyaluronic acid dry out skin?
Not on its own. Hyaluronic acid attracts water, but if it’s applied to already dry skin or isn’t sealed in with a moisturizer, it can pull moisture from deeper layers, leaving the skin feeling tight. Always follow HA with a hydrating or lipid-rich moisturizer to lock in its benefits.

Should I use HA in the morning or at night?
Both! In the morning, it helps shield skin from environmental dehydration. At night, it supports hydration during your skin’s natural repair and renewal cycles.

Do oily skin types still need hydration?
Absolutely. Oil isn’t the same as water. Oily skin is often dehydrated because over-cleansing, exfoliation, or active ingredients can strip the barrier, causing tightness and triggering more oil production. Hydration helps balance and calm the skin, even for oily types.

LYS Beauty’s Concealer Is a Precise Reset for My Tired Under-Eyes

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We put the LYS Beauty Bright Start Creamy Buildable Coverage Airbrush Concealer to the test after receiving a complimentary sample from the brand. Keep reading for our full product review.

Whether you prefer minimalist makeup or full glam, concealer is an essential product in any lineup. There are countless options, and through consistent experimentation ever since middle school, it feels like I’ve tried almost every one. I have heard so much about LYS Beauty, as it became the first Black-owned clean makeup brand at Sephora upon its launch in 2021. The line’s Bright Start Creamy Buildable Airbrush Concealer immediately caught my attention, as an airbrushed, energized finish is instantly appealing, plus the ingredient list made me do a double-take with its cocktail of hyaluronic acid, niacinamide, green tea extract, licorice root extract, and ashwagandha.

Long story short, this combo helps with hydrating, calming, brightening, and protecting the skin, be it on tired under-eyes or anywhere you could use some extra coverage. I had to see for myself if it was a winner: Read on for my full experience with LYS Beauty’s Bright Start Concealerfrom application tips to the wear time.

About My Skin: Dry and tired

My skin is mainly dry with some oiliness in the T-zone. My under-eye area tends to be dry, so I love to use a good eye cream to help with nourishment. The two I’ve been loving at the moment are the Belif Aqua Bomb Depuffing Eye Gel with Caffeine + Hyaluronic Acid and Augustinus Bader’s The Eye Cream Nomad.

When it comes to concealers, I’ve tried so many. I wear concealer whenever I wear makeup, whether with just blush and mascara or as part of a full glam look with foundation and lashes. It’s a need in my routine, as I tend to look tired without it. I love a hydrating, creamy formula, and I prefer medium-to-full coverage with a dewy finish. That way, I can add a small amount of powder if I want to go more matte.

The LYS Beauty Bright Start Concealer is a medium-to-full coverage formula that claims to brighten and eliminate the look of dark spots, blemishes, and more, setting to a natural demi-matte finish. Given how many concealers I’ve tried over the years, I was excited to see where this one fell within the mix to help me achieve a more awake makeup look.

Karla Ayala


How to Apply: Prep skin and use a tapping motion

As with any makeup look, you’ll want to start with good skin prep, ensuring your complexion is hydrated, nourished, and primed for your concealer and any other products. After that, swipe the applicator directly onto the areas you want coverage, then blend with a sponge or brush. One unique aspect of this concealer is that its sponge tip applicator is removable, making it easier to clean plus providing you with the option for more precision with a second, needle-nose tip.

Karla Ayala


The Results: No visible eye bags

The texture of the LYS Beauty Bright Start Concealer feels so light, rich, and velvety. The first time I tried it, it took a good amount of twisting to get the product out, but after that, I found it easier to control.

The coverage is just what I’d hoped for: It’s buildable and provides a natural-looking result with the most radiant glow. It has a demi-matte finish without looking cake-y, and it blends so easily. I used my Sigma Beauty concealer brush to blend it all, and when all was said and done, it almost felt like nothing was on my skin.

Karla Ayala / Byrdie


As with most concealers, it’s better to start with less product and build it up, which helped prevent creasing. The concealer stayed on for hours—it didn’t fade or noticeably crease throughout the day. To have that kind of wear time and coverage without feeling heavy or thick is a truly ideal balance.

The Value: A worthy investment

The LYS Beauty Bright Start Concealer is on the smaller side compared to other concealers out there, but it’s well worth investing in regardless. The packaging has a glossy finish that looks and feels luxurious, plus the dual tip options make this concealer stand out from the pack. I found that the design made the application mess-free compared to the typical applicators for concealers. 26 shades are available, and I found it easy to find the one that matched my skin tone.

What makes me fall in love even more with this concealer is its high-quality, skin-friendly ingredients list, which makes it worth the price for me. The formula is hydrating and calming, working to brighten the skin, cover dark spots, and blend with barely any effort. The glowy yet semi-matte finish effectively covers my tired under-eyes as well as the redness on my cheeks, plus it achieves its coverage without feeling heavy. I find this concealer’s blurred result to be versatile enough for full glam and minimal days alike, justifying the prestige price point.

The Final Verdict: A buildable, hydrating powerhouse

The LYS Beauty Bright Start Creamy Buildable Airbrush Concealer deserves a spot in your concealer lineup. It has stunning packaging and builds up to full coverage, but it also allows for control if you’re looking for something a bit more subtle. I look much more awake—no “you look tired” comments here—and the hydrating, semi-matte finish makes it a great option for all skin types.

Back to School Makeup for Glowing Skin

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Heading back to school is the perfect excuse to refresh your routine and your makeup bag. Whether you’re dashing between classes or catching up with friends after the bell, you want a beauty look that’s fresh, natural, and effortlessly radiant. This year, it’s all about glowing skin, glossy lips, and fluttery lashes, and we’ve got the perfect trio to make it happen.

Watch a Tutorial Now

Step 1: Your Glow-Boosting Base

Meet COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30: your one-step solution for hydration, sheer-to-buildable coverage, and sun protection.

  • Hydration that lasts: Infused with Hyaluronic Acid to lock in moisture and keep skin looking plump and healthy all day.
  • Natural, radiant coverage: Lightweight formula blends seamlessly for a “your skin, but better” finish—perfect for early mornings and busy schedules.
  • Daily sun defense: Mineral SPF 30 helps protect against UVA/UVB rays, so your skin stays shielded no matter where the day takes you.

Just smooth it on with your fingers or a brush for a quick, even base that looks like you woke up glowing (even if you didn’t).

Step 2: Glow Boost

Want to take your glow to the next level? Add a pop of warmth or radiance with COMPLEXION RESCUE® Blonzer or COMPLEXION RESCUE® Highlighting Blush.

  • For sun-kissed warmth: Choose Blonzer for a bronzer-meets-blush effect that adds soft, natural warmth—perfect for mimicking a late-summer glow.
  • For fresh luminosity: Go with Highlighting Blush for a radiant flush that catches the light and makes your complexion look instantly more awake.
  • Easy application: Sweep across the apples of your cheeks and blend upward for a lifted, healthy look that lasts all day.

Step 3: Shine On

Once your skin is glowing, top off your look with Dewy Lip Gloss-Balm. This buttery-soft formula that combines the shine of a gloss with the comfort of a balm is perfect for sheer color and easy touch ups.

  • Hydrating formula: Packed with conditioning ingredients to keep lips soft and smooth during long school days.
  • Effortless color: Sheer, buildable shades add just the right amount of tint for a polished but low-maintenance look.
  • Comfort all day: Non-sticky finish means you can swipe it on between classes without a second thought.

Choose a shade that matches your mood—soft pinks for a subtle vibe or warm corals for a pop of cheer.

Step 4: Flutter Those Lashes

Because why not? Mascara complements every look, adds definition, and instantly makes your eyes look bigger and more awake.

  • Eye-opening effect: A few coats can make all the difference in brightening your face.
  • Versatile style: Whether you want natural definition or bold drama, mascara works for every occasion.
  • Low effort, big impact: Just a quick swipe and you’re good to go—no complicated techniques required.

Why This Works for Back to School

This glow-and-go combination is perfect for busy mornings, after-school hangouts, and everything in between. Each product works with your natural features, giving you a fresh, confident look that lasts through the day.

For a tip: Lock in your look with ORIGINAL Mineral Veil® 24HR Natural Matte Setting Spray for up to 24 hours of fresh, comfortable wear. This lightweight, micro-fine mist helps control excess shine while maintaining a natural, skin-like finish. Composed of 95% skincare ingredients, this setting spray supports skin’s moisture balance and helps protect against environmental stressors, so it doesn’t just set your makeup, it cares for your skin. A quick spritz after your final step means you’ll stay flawless from your first class to your last.

New Year, New Hair Goals – OLAPLEX Inc.

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Key Takeaways

  • Start your healthiest hair year yet with OLAPLEX’s bond-building system that repairs damage, strengthens every strand, and brings back shine from the very first treatment.
  • Customize your routine with the right shampoo, conditioner, and mask pairing for your hair type.
  • Look for stylers that address common winter hair concerns like dryness or dullness, like OLAPLEX No.7 Bonding Oil™ or No.9 Bond Protector Nourishing Hair Serum.

Jump to

As the calendar resets for a new year, it’s the perfect time to renew your energy, mindset, and hair routine. Whether your resolution is to strengthen your strands, bring back shine, or embrace your natural texture, OLAPLEX is here to help you start off the year with your best hair yet.

Healthy hair doesn’t just happen by chance. Each OLAPLEX product is powered by bond-building technology to repair damage, strengthen bonds, and protect hair from future stress. So, as you’re setting intentions for the new year, make a commitment to keep your healthiest hair ever. Explore popular hair goals and see how OLAPLEX can help you reach them in the new year.

For Softer and More Moisturized Hair This New Year

Getting winter hair back to its soft, moisturized state might seem like a difficult feat. The cold weather strips your hair of moisture which should be replenished at the base level through a full hair routine that leaves your hair feeling strong.

It’s important to keep your hair type in mind when choosing which products are best suited for your routine. If you have fine hair, start by cleansing with N°.4 Fine Bond Maintenance® Shampoo, an ultra-light volumizing shampoo designed for fine hair which is clinically proven to strengthen, repair, and prevent future hair damage. This pairs perfectly with N°.5 Fine Bond Maintenance® Conditioner, which leaves the hair smooth without weighing it down. For thicker or textured hair where additional hydration is needed, the Nº.4 Bond Maintenance® Shampoo and Nº.5 Bond Maintenance® Conditioner are best suited. If your hair needs a little extra hydration after the shower, you may also want to check out the Nº.5 Leave-In Moisturize & Mend Leave-In Conditioner, which instantly hydrates and seals split ends.

For added moisturization consider adding a hair mask to your routine. The Rich Hydration Mask works best on thick or textured hair, using Biometric Cuticle Technology to lock in intense hydration and strength to seal hair cuticles from the inside. For more fine hair, try the Weightless Nourishing Mask, which provides hydration at the cuticle level without weighing down the hair. Style with the Nº.6 Bond Smoother® to create smoother, softer blow-dries and more defined air-dried styles, and the famous OLAPLEX Nº.7 Bonding Oil™ to smooth flyaways.

If Your New Year’s Resolution Is a Healthier Scalp

Healthy hair starts at the scalp. If your resolution is to set the stage for a healthy scalp, start by cleansing with either number N°.4 Fine Bond Maintenance® Shampoo, or Nº.4 Bond Maintenance® Shampoo, depending on your hair type. The richly lathering formula gently yet thoroughly cleanses every hair type without stripping or drying to maintain a hydrated scalp and hair. Finish with the N°.5 Fine Bond Maintenance® Conditioner or Nº.5 Bond Maintenance® Conditioner to hydrate from root to tip.

Give your hair extra support with the Weightless Nourishing Mask for fine hair, or the Rich Hydration Mask for thicker or more textured hair. And to ensure your hair stays hydrated long after your shower, the Nº.5 Leave-In Moisturize & Mend Leave-In Conditioner is a good option, sealing cuticles and softening the hair instantly.

Sometimes when caring for the skin less is more, you don’t want to overwhelm your scalp with products, so styling should be kept simple and hydrating. Stay away from intense heat and products with a lot of chemicals, and be sure to finish with OLAPLEX Nº.7 Bonding Oil™ for added hydration and smoothness.

New Year, More Voluminous Hair

If your goal for the new year is to get more voluminous hair, start your routine similarly to the others, with a cleanse of N°.4 Fine Bond Maintenance® Shampoo and N°.5 Fine Bond Maintenance® Conditioner for thin or fine hair, or Nº.4 Bond Maintenance® Shampoo and Nº.5 Bond Maintenance® Conditioner for thicker or more textured hair. This ensures that the hair is hydrated and cleansed without being weighed down by its natural movement. For the ultimate hydration, treat with the Weightless Nourishing Mask for fine hair, or the Rich Hydration Mask for thicker or more textured hair.

Now that the hair has been set up for success, it’s time to style, and that’s where the real volume comes in. Blow dry with the Volumizing Blow Dry Mist to create soft, voluminous, visibly healthy blowouts with lasting body and bounce. The weightless formula protects hair from styling damage and heat up to 450ºF/232ºC, leaving blow-dried styles feeling smooth and hair feeling strong. For an extra touch of shine, finish off with the OLAPLEX Nº.7 Bonding Oil™.

Ring in the New Year with Shinier Hair

To achieve the goal of shinier hair this New Year, cleanse the hair with N°.4 Fine Bond Maintenance® Shampoo and N°.5 Fine Bond Maintenance® Conditioner for thin or fine hair, or Nº.4 Bond Maintenance® Shampoo and Nº.5 Bond Maintenance® Conditioner for thicker or more textured hair, and treat with either the Weightless Nourishing Mask for fine hair, or the Rich Hydration Mask for thicker or more textured hair to give the hair a smooth texture and radiant look.

Style with Nº.9 Bond Protector Nourishing Hair Serum, which is an ultra-lightweight, heat-protective hair styling serum that creates a satin shine and lasting style retention while reducing tangles and static. Finish with OLAPLEX Nº.7 Bonding Oil™ to boost shine and softness, while also reducing breakage.

Your Best Hair Begins with Confidence

Great hair starts with healthy habits and self-belief. With consistent use of OLAPLEX’s bond-building system, you’re not only strengthening your hair, you’re also building confidence from the inside out.

Every act of care contributes to something greater. Incorporating OLAPLEX into your daily routine builds a mindset rooted in foundational hair health, and a commitment to defying damage before it starts, which is key to ensure healthy-looking or healthy-feeling hair.

Whether you’re focusing on repair, shine, smoothness, or strength, make sure you set your 2026 hair goals with intention. Explore solutions personalized to your needs through the Shop by Hair Goal hub to make sure you’re getting the most essential haircare for your New Years goals and establishing your best winter haircare routine.

Does It Help You Sleep?

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*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

Priced at

This Works Own Time Perfume Review: My First Impressions on Relaxation & Sleep

This Works Own Time Perfume immediately caught my attention because it sits at the intersection of fragrance, wellbeing and sleep, an area I’m increasingly interested in. I also trust the This Works brand when it comes to sleep, having used their Deep Sleep Pillow Spray on and off for years.

This is a first impressions review, but after using Own Time a few times, I wanted to share my early thoughts for anyone looking for an honest review of this interesting new launch.

This Works Own Time Perfume is a calming, functional fragrance designed to support relaxation rather than force sleep. From my first impressions, it works best as part of an intentional evening wind-down ritual, helping the nervous system settle and encouraging better habits around switching off.

What Is This Works Own Time Perfume?

What is This Works Own Time Perfume?
What is This Works Own Time Perfume?

Own Time isn’t marketed as a traditional perfume. According to This Works, it’s crafted with specific aromatic molecules inspired by neuroscience that may help signal to the brain that it’s time to shift into rest mode.

Where many scent products for evening use come as pillow sprays or pure aromatherapy, This Works Own Time Perfume is an eau de parfum you wear on your skin and it’s meant to be part of a wind-down ritual, not a one-off sleep trick.

I was drawn to it because I’m curious about products that go beyond surface beauty and actually support wellbeing, especially sleep. After trying it post-workout, during evening TV sessions and noticing how it felt during night waking, I thought it was worth writing about early.

Fragrance Notes & How They Work

This Works Own Time Perfume isn’t built around scent alone. It’s designed with an understanding of how certain aromatic compounds can interact with the nervous system. In particular, the fragrance includes notes that are naturally rich in terpenes and sesquiterpenes, which are aromatic molecules commonly found in plants, resins and essential oils.

These compounds are often discussed in the context of aromatherapy because of their potential to influence mood, stress response and relaxation via the olfactory system, which has a direct pathway to areas of the brain involved in emotion and memory.

Top Notes

  • Pink Peppercorn
  • Rose
  • Lemon Myrtle

Lemon myrtle is naturally high in terpenes such as citral, which are associated with a fresh, uplifting aroma that can help counter feelings of mental fatigue without being stimulating. Pink pepper adds warmth and softness, helping the opening feel gently engaging rather than sharp or energising.

The effect is a top note that feels clarifying but calm, awake, but not wired.

Heart Notes

  • Cardamom
  • Frankincense
  • Cyclamen

This is where sesquiterpenes start to play a more noticeable role. Frankincense, in particular, contains sesquiterpenes that are often associated with grounding and calming effects. These heavier aromatic molecules are thought to interact more slowly with the nervous system, which may help support a feeling of emotional steadiness.

Cardamom adds aromatic warmth without sweetness, contributing to a sense of comfort rather than stimulation.

Base Notes

The base notes are where the fragrance really settles, and they’re also where sesquiterpenes are most prominent. Sandalwood and incense are traditionally associated with relaxation and meditation, partly because their aromatic compounds are believed to encourage slower, deeper breathing and a more settled nervous system response.

This may help explain why the scent feels reassuring rather than attention-grabbing, and why it lingers quietly on the skin without feeling intrusive, especially noticeable during the night.

How This Translates in Real Life

Rather than acting like a sedative, fragrances rich in terpenes and sesquiterpenes are often described as supportive, helping the body feel safe enough to relax. In the case of This Works Own Time Perfume, this seems to show up as a subtle cue to slow down, making it particularly well suited to evening use or moments when the nervous system feels overstimulated.

How I’ve Been Using This Works Own Time Perfume

Rather than keeping Own Time in the bedroom, I’ve actually placed the bottle in my living room, the space where we usually sit and watch TV after dinner. I like using it as a clear signal that the day is winding down.

In the evening, I’ve been spritzing it on my wrists and in a halo over my head and shoulders, then I’ve been making a conscious effort to stay off my phone a little more. This is something I usually try to do and often fail at, but I’ve found that the active step of using the fragrance seems to help. It feels like a small but intentional pause, a moment that encourages me to be more present and a bit less reactive.

I’m not suddenly phone-free (far from it), but I do think the scent helps me disconnect more easily in the evenings. There’s something about the ritual of applying it, combined with the calming nature of the fragrance itself, that makes it easier to put the phone down for longer stretches. It feels like the kind of habit that could become more effective over time, rather than something that needs to work perfectly straight away.

For me, this has become just as much about creating space to unwind as it is about the fragrance itself.

My Review of This Works Own Time Perfume

My Review of This Works Own Time Perfume?
My Review of This Works Own Time Perfume?

The first time I used This Works Own Time Perfume was after a late gym session. My body was physically tired but my nervous system was still buzzing. Spraying the fragrance felt like setting a new tone, as if it helped me mentally mark the shift from activity to rest. It didn’t suddenly make me sleepy, but it did help me feel more settled.

During Night Waking

Even when I wake in the middle of the night (which I usually do, even on good nights), the scent was comforting rather than distracting. I could still softly smell it on my wrist, and it felt familiar, almost reassuring, rather than pulling me into thoughts or alertness.

Does It Actually Help With Sleep?

This is obviously the big question.

This Works Own Time Perfume isn’t a supplement or a sleep aid in the traditional sense, and I wouldn’t describe it as something that puts you to sleep. What it seems to do, at least for me, is support relaxation and help my nervous system feel more settled in the evening.

One thing I did find particularly interesting was what happened on the third night I used it. According to my Oura Ring, I achieved 1 hour and 42 minutes of deep sleep, which is significantly higher than my usual 14-day average of 58 minutes. I’m very conscious that sleep is influenced by lots of factors, and I wouldn’t attribute that result solely to a fragrance, but it was notable enough to mention.

For me, Own Time works best as part of an evening wind-down routine, rather than as a standalone solution. It feels like a gentle signal to slow down, something that pairs well with other calming habits and, if you use them, sleep-support supplements. I’ve linked a couple of those below for context.

Related Sleep Support I’ve Tried

If you’re interested in gentle, non-medicated support for sleep and relaxation, beyond fragrance, here are two products I’ve reviewed that many readers find helpful as part of an evening wind-down routine:

Pros & Cons

Pros

  • Encourages deeper relaxation, which for me coincided with significantly more deep sleep (1h 42m on Oura vs usual 58m)
  • A nuanced, layered fragrance – more than a standard herbal sleep spray
  • Works as both a fragrance and a mindful wind-down cue
  • Subtle but reassuring presence during night waking

Cons

  • Premium price point
  • Won’t replace clinical sleep solutions for those with major sleep disorders
  • Might feel too complex if you prefer ultra-simple calming scents

Who This Is Best For

This Works Own Time Perfume is a great fit if you:

  • Want a beauty product that supports wellbeing and evening calm
  • Like ritual and intention in your evening routine
  • Are curious about nervous system-focused fragrances
  • Prefer a subtle, grounded scent over strong herbal sleep sprays

Final Thoughts

From these first impressions, This Works Own Time Perfume feels less like a fragrance you wear for effect and more like one you use with intention. What’s stood out to me most isn’t just how it smells, but how it’s encouraged me to slow down in the evenings, putting my phone down a little more, being more present, and creating clearer boundaries between day and night. I’m still picking up my phone more than I’d like, but the ritual of applying the scent feels like a helpful nudge in the right direction, and I can see that becoming more effective over time.

I also can’t ignore the sleep data. On the third night I used Own Time, my Oura Ring recorded 1 hour and 42 minutes of deep sleep, compared to my usual 14-day average of 58 minutes. I’m very aware that sleep is influenced by many variables, and I wouldn’t attribute that result to one product alone, but it felt significant enough to mention, especially in the context of feeling calmer and more settled in the evening.

This Works Own Time Perfume doesn’t promise instant sleep, and it doesn’t feel gimmicky. Instead, it offers something quieter: a way to support relaxation, encourage better habits, and signal to your nervous system that it’s safe to unwind. For me, it works best when it becomes part of a broader wind-down routine, one that prioritises calm, presence, and rest.

Overall, it feels elegant, subtle, and genuinely reassuring, especially during the quiet hours of the night.

I’ll continue using it and update my thoughts over time, but so far it feels like a lovely ritual fragrance with real potential for supporting calm and rest.

Where to buy it

This Works Own Time Perfume is £80 for 50ml, or £25 for 10ml, and it is available now via the links below:

16 Best Japanese Skincare Products, Tried & Tested

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What I really love is how versatile it is. Some days I use it as a simple toner, other days I’ll layer it like a mini hydration treatment, and I’ve even poured it into a spray bottle to mist over my face during the day. It also makes the rest of my routine work better — my serums always sink in so much nicer afterwards. And the bottle is huge, which wasn’t the best for packing in my case, but I’m so grateful it fit!


Best Rice Mask: Keana Nadeshiko Pore Care Rice Face Pack

Keana Nadeshiko Pore Care Rice Face Pack

Fast facts: Rinse-off rice mask; deeply hydrating and plumping; smooths rough texture; great for dry, dull winter skin.

Keana Nadeshiko is one of the most recognisable skincare brands in Japan, and I saw this mask everywhere, especially in pharmacies, which often sell skincare for way cheaper than the big department stores (Japan tip there for you). During my J-beauty deep dive, rice skincare kept popping up, but I’d never actually tried it before. I won’t lie, the texture of this mask really threw me at first. It genuinely feels a bit like porridge going on, but once it’s on, it’s surprisingly soothing. I use it two to three times a week when my skin feels dry or rough, and every time I rinse it off, my skin looks brighter, smoother, and so glowy, with way less texture.

Rice is such a hero ingredient in Japanese skincare because it’s known for hydrating, softening and boosting radiance, and this rinse-off mask is packed with 100% Japanese rice-derived serum to plump and smooth the skin. It’s especially good for dehydration and dullness. My makeup always sits better the day after I use it, and I love keeping it in the fridge so it’s extra cooling. If your skin feels dry, textured or just a bit meh, this is a really good one to have on hand, especially in winter.


Best Vitamin C: Melano CC Age Spot Beauty Essence

Melano CC Age Spot Beauty Essence

Fast facts: Thick hand cream; lasting moisture; instantly softens and smooths dry hands; herbal smell may be too strong for some.

A skincare product that really doesn’t get enough hype? Vitamin C. It’s one of my favourite ingredients for brightening, and after asking multiple shop assistants in Japan for the best Vitamin C serum, every single one pointed me towards this very NGL boring-looking Melano C Essence. It doesn’t give much from the outside, but the formula is where it really shines. After using it for around four months, I totally get why it’s a cult favourite.

It’s packed with Vitamin C and E to help fade dark spots and old acne marks, while keeping redness and breakouts in check. It sinks into my skin so nicely with zero stickiness, gives me the best glow and has genuinely helped fade post-spot marks. You don’t need much either, as it spreads easily, so even though the tube is small, it actually lasts really well.


Best Cleanser: Hada Labo Gokujyun Hyaluronic Acid Face Foam Rohto Mentholatum

Hada Labo Gokujyun Rohto Mentholatum Super Hyaluronic Foaming Wash

Original video from Sarah Y. Wu testing Hada Labo Gokujyun Super Hyaluronic Foaming Wash Rohto Mentholatum

Fast facts: Gentle foam cleanser; recommended for sensitive skin; leaves skin feeling soft and hydrated.

Double-cleansing (using an oil-based cleanser followed by a water-based cleanser to thoroughly remove makeup and impurities) is the foundation of Japanese skin care. This best-selling drugstore gem is my top pick for your water-based cleansing step, and it’s been living in my shower all month. It’s formulated with hyaluronic acid, a popular ingredient for hydrating, and feels gentle even on my sensitive skin.

“I love the pump-style cleanser that conveniently produces a rich, creamy lather,” says Miki Ishida, a hair and makeup artist based in Tokyo. Getz is also a fan. “This velvety foam is fragrance-free, alcohol-free, colourant-free, and oil-free,” she says. “It’s a great cleanser for sensitive or reactive skin, it’s very gentle, and it doesn’t give me that dry and tight feeling after washing my face.”


Best Essence: SK-II Facial Treatment Essence

SK-II Facial Treatment Essence

Original video of Alanna Martine Kilkeary testing the SK-II Facial Treatment Essence

Fast facts: Lightweight hydrating essence; preps skin before serum and moisturiser; subtle plumping and brightening effect; dewy finish.

Even if you’re new to J-beauty, you probably recognise this iconic glass bottle at first glance. The brand’s popular hydrating essence (sometimes also referred to as a lotion toner in Japan) is famous for its key ingredient, Pitera. Also known as galactomyces ferment filtrate, it’s a yeast-derived ingredient that has barrier-supporting, hydrating, and antioxidant benefits. It’s also known to help brighten and smooth, ideal for targeting dark spots, fine lines, and overall skin tone. The texture is fast-absorbing and lightweight, leaving your face dewy and prepped for makeup. I usually like to splash a few drops all over my face for an instant refresh. Or, for gentle exfoliation, I’ll wet a cotton pad to sweep away dead skin cells.


Best Lip Balm: Canmake Mellow Dew Lip Mask

Canmake Mellow Dew Lip Mask

Original video from Sarah Y. Wu testing Canmake Mellow Dew Lip Mask

Fast facts: Treatment for dry lips; thick texture that melts on contact; easy-to-use applicator; helps lips look instantly smoother and softer; lasting moisture.

Beauty update: Chanel Rouge Noir

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What’s So Special About Cajeput?

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Ingredient

Cajeput Essential Oil

Fancy Latin Name

Melaleuca leucadendraor Melaleuca cajuputi

About The Plant

Cajeput trees grow natively in Australia and New Zealand, and also grows in parts of Indonesia, Papua New Guinea,  Vietnam, and Thailand. They can grow up to 70-100 feet tall, and are known as weeping paperbarks, with thick, white, papery bark and weeping branches. Their happy place is in monsoon  or coastal forests. It is believed that the word “cajeput” is derived from the Indonesian name for the tree, “kayu putih,” meaning white wood. In the UK, the spelling is cajuput.

Cajeput essential oil is steam-distilled from the twigs and some leaves of the tree, and smells camphorous, but much less medicinal than its close cousin, tea tree oil. Cajeput has more fruity and spicy notes, making it a lovely aromatic addition to aromatherapy blends, and a more pleasant choice for many people in skincare formulations than the more pungent tea tree oil.

Aromatherapy Benefits of Cajeput

Cajeput is helpful during cold and flu season, as it is high in the monoterpene 1,8-cineole; this compound is also known as eucalyptol, and is found in many essential oils, such as eucalyptus, rosemary, laurel, tea tree, sage, and niaouli. Animal studies suggest that 1,8 cineole acts as a bronchodilator, relaxing the smooth muscles of the airways and as a mucolytic, helping to break up and clear mucus from the airways more easily. If you want to try using cajeput next time you have a cold, an easy method is to place a drop or two on the floor or wall of your shower, away from the flow of water, and breathe it in during a steamy shower.

Skincare Benefits of Cajeput

Cajeput essential oil is effective against many gram positive and gram negative bacteria, as well as yeast, mold, and demodex mites, making it an excellent choice for acne-prone or dermatitis-prone skin (in the correct concentration and formulation, not used directly on the skin).

We use cajeput in our Spotless Blemish Oil for its antibacterial properties, given the role that bacteria can play in acne. In this formula, in combination with other antibacterial and anti-inflammatory essential oils, cajeput can help reduce the size and appearance of a blemish, even before it comes fully to the surface of the skin.

Safety Information

Cajeput essential oil is high in 1,8-cineole and should not be used on or around infants or young children as it can cause respiratory and/or CNS problems. Cajeput should not be taken internally without direct supervision by a medical professional.

Close up shot of narrow green leaves on the Melaleuca tree

Fun Facts about Cajeput

  • Aboriginal people have long used the leaves of Melaleuca trees to cook food, and the bark to make shelters and canoes, and to wrap deceased loved ones before burial.
  • Many different essential oils can be made from species in the Melaleuca genus, but the two most widely produced and used are Melaleuca alternifolia (tea tree) and Melaleuca leucadendra and/or cajuputi (cajeput).
  • 1,8-cineole, one of the main constituents in cajeput essential oil, is sold in capsule form in Germany in a product called Soledum to treat acute respiratory infections like colds, flu, bronchitis, and sinusitis.
  • Cajeput is one of the active ingredients in a well-know balm for aching muscles called Tiger Balm, along with camphor, menthol, and clove.
  • Cajeput is used in treating bacterial and fungal infections in fish; Melafix and Bettafix are examples of products sold for this purpose.

Hope you learned some new things! Give cajeput a try if you’re not a huge fan of tea tree oil—it would also be a great addition to a home essential oils set, especially useful in DIY cleaning products!

The information contained in this post is for educational interest only. This information is not intended to be used for diagnosis or treatment of any physical or mental illness, disease, or skin conditions.

Resources:

Wińska K, Mączka W, Łyczko J, Grabarczyk M, Czubaszek A, Szumny A. Essential Oils as Antimicrobial Agents-Myth or Real Alternative? Molecules. 2019 Jun 5;24(11):2130. doi: 10.3390/molecules24112130. PMID: 31195752; PMCID: PMC6612361.

Abd Wahab NZ, Ja’afar NSA, Ismail SB. Evaluation of Antibacterial Activity of Essential Oils of Melaleuca cajuputi Powell. J Pure Appl Microbiol. 2022;16(1):549-556. doi: 10.22207/JPAM.16.1.52

Paichitrojjana A, Chalermchai T. Comparison of in vitro Killing Effect of Thai Herbal Essential Oils, Tea Tree Oil, and Metronidazole 0.75% versus Ivermectin 1% on Demodex follicles. Clin Cosmet Investig Dermatol. 2023 May 18;16:1279-1286. doi: 10.2147/CCID.S414737. PMID: 37228784; PMCID: PMC10202699.

Cosima C. Hoch, Julie Petry, Lena Griesbaum, Tobias Weiser, Kathrin Werner, Michael Ploch, Admar Verschoor, Gabriele Multhoff, Ali Bashiri Dezfouli, Barbara Wollenberg,

1,8-cineole (eucalyptol): A versatile phytochemical with therapeutic applications across multiple diseases, Biomedicine & Pharmacotherapy, Volume 167, 2023

Silva RAD, Antonieti FMPM, Röder DVDB, Pedroso RDS. Essential Oils of Melaleuca, Citrus, Cupressus, and Litsea for the Management of Infections Caused by Candida Species: A Systematic Review. Pharmaceutics. 2021 Oct 15;13(10):1700. doi: 10.3390/pharmaceutics13101700. PMID: 34683994; PMCID: PMC8540016.

Celebrity Protein Brands Are the New Celebrity Beauty Line

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Earlier this week, I opened a Slack notification to see that another big celebrity name was launching a protein brand. On January 5, Mel Robbins, a lawyer who turned a viral 2011 TedX talk into a lucrative second career as a self-help guru, introduced PureGenius Protein, a line of pocket-sized “protein shots” packing 23 grams per three-ounce bottle. “It is unlike any other protein you’ve ever had,” Robbins wrote in the caption of a Facebook post breaking the news. (She has around 90 million followers across platforms.)

This kind of bulletin has become increasingly common among actors, influencers, and athletes. Khloe Kardashian has Khloud Protein Popcorn. Venus Williams has Happy Viking, a plant-based protein powder company. In 2021, Arnold Schwarzenegger’s son, actor Patrick Schwarzenegger (a.k.a. the fuckboy character on the most recent season of The White Lotus), embarked on a much more G-rated family affair: partnering with his mother, former first lady of California Maria Shriver, to develop MOSH Protein Bars. Other celebrity businesses have hopped on the bandwagon too: Tom Brady’s TB12, Kate Hudson’s InBloom, Gwyneth Paltrow’s Goop, Mark Wahlberg’s Performance Inspired, Jennifer Lopez’s BodyLab, and Arnold Schwarzenegger and LeBron James’s Ladder Sport currently offer or recently offered an extensive array of protein products.

Meanwhile, other celebrities have adopted a different approach to pushing protein: taking roles at existing brands rather than starting their own or partnering with brands to advertise specific products. As recently as this fall, Jennifer Aniston was listed as a chief creative officer for Vital Proteins. Zac Efron serves as chief brand officer for Kodiak Cakes, which is known for its high-protein oatmeal and pancake and waffle mixes. And as we were wrapping up this piece, Dunkin’ released an ad starring Megan Thee Stallion to promote its new Dunkin’ Protein Refreshers drinks, and influencer Peter Attia’s David Protein (yep, yet another celebrity protein brand) centered Julia Fox in a provocative campaign for its new Bronze Bars. “These are actually so good. And I swear I’m not just saying that because you guys paid me a lot of money,” Fox says in a video ad mid-makeup touchup, the bar wrapper audibly crinkling.

If you felt a flash of déjà vu reading the Mel Robbins announcement, I wouldn’t blame you. Whether you’re aware of it or not, you’ve seen this movie before—around 10 years ago, when another type of business venture took hold of Hollywood: the celebrity beauty line. From 2015 to 2022, we were inundated with new options: Kylie Jenner’s Kylie Cosmetics, Jessica Alba’s Honest Beauty, Rihanna’s Fenty Beauty (and, later, Fenty Skin), Kim Kardashian’s KKW Beauty, Lady Gaga’s Haus Labs, Tracee Ellis Ross’s Pattern Beauty, Millie Bobby Brown’s Florence by Mills, Selena Gomez’s Rare Beauty, Victoria Beckham’s Victoria Beckham Beauty, Alica Keys’s Keys Soulcare, Ariana Grande’s R.E.M. Beauty, Jennifer Aniston’s LolaVie, and Hailey Bieber’s Rhode, among (many, many) others.

Perfumes: Mane increases its production capacities in Pinghu, China

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Mane China announced the official start, on October 31, 2025, of the construction of phase II of its Pinghu factory. This project represents a total investment of 70 million US dollars (around 81 million euros). Covering an area of ​​14,000 square meters, the expansion project aims to strengthen Mane’s production capacities in China, particularly in the field of perfumes.

« This project demonstrates Mane’s continued commitment to long-term investments in China and the Asia-Pacific region. “, explain Denis Raffaud, Managing Director for Greater China.

Growing demand for perfumes

Faced with sustained growth and the evolving needs of its customers in China, Mane is constantly strengthening its local industrial infrastructures. Phase I of the Pinghu site, inaugurated in June 2023, had already allowed the company to establish its flavor production base in the country.

According to Mane, the growing demand for perfumes makes Phase II a logical continuation of its expansion strategy. This phase will focus on a wide range of perfumery formats and technologies, including liquids, adsorption, spray drying, microencapsulation and macroencapsulation. “ Encapsulation technology, in particular, will be a key element of this new phase, enabling stable and long-lasting fragrance diffusion for various applications ».

Increased production capacity

Completion of Pinghu Phase II is scheduled for third quarter 2027. Mane then plans an increase of 17,000 tonnes in its annual production capacity, which will considerably strengthen the resources available to the group to serve its customers in the Asia-Pacific region.

These new capacities will be added to the creation center for fine fragrance, opened by Mane in China in 2024. They are planned to meet the group’s growth forecasts for the coming decade.