The Scene: 2004 and the Mystery of the Brown Liquid Imagine it’s 2004. Our founder, Susie Wang, is looking at a bottle of high-end, luxury...

Look in the mirror. Not just at how your skin looks—but how it feels. Is it calmer? More predictable? Less reactive than it was at the...

In an industry driven by aesthetic narratives and ingredient trends, skincare is often sold through emotion—lush botanicals, calming textures, and the promise of transformation....

What does it really take to build a beauty brand – and could you do it with your own family? In an industry that...

What Does “Organic Sunscreen” Actually Mean? The word organic is incredibly confusing in many situations, but especially when referring...

Are modern beauty brand founders accidentally sabotaging their own success by hiding behind their screens? In this thought-provoking solo episode of Green Beauty Conversations, Formula...

Some treatments refresh the skin.Others change the way it ages. For decades, the idea of lifting and tightening the face came...

Bamboo has become quite popular recently due to many of us looking for better options for our homes and our families. From baby pajamas...

Stop waiting for a flare-up to care for your skin. That single shift in mindset changes everything. Most people treat sensitive skin like a fire—something that...

Resilient skin isn’t a lucky genetic trait. It’s the result of intelligent design. For those with sensitive skin, skincare can often feel like a gamble....