Really, any hair colour updates from this point onward should keep the season ahead in mind. A month out from autumn and Teddy Bear Blonde is trending once again for exactly this reason. We’ve started to see a spike in searches around the trend on Google discover as more of us seek out a hair colour that reads beautifully in the sunshine, but can bring the warmth when September and October hit. And, for the ultimate cosy-girl hair colour, you can’t really get much more on-brief than with Teddy Bear Blonde.

What is Teddy Bear Blonde?

As the name suggests, the hair colour taps up the tones and feel of a classic teddy bear. It’s “a soft, warm blonde with a cosy lived-in feel and beautiful dimension,” explains Christina-Jade Dunford, Senior Stylist at Scullion and Scot, winners of the L’Oreal colour trophy Grand Final.

Rather than a peroxide blonde, the base of Teddy Bear Blonde is deeper, approaching “bronde” territory. “Think of this as a low contrast brunette, layering fine, almost undetectable ribbons of tone that are subtly interwoven, playing off your natural hair or a rich brunette base,” explains Siobhan Haug, co-founder Haug London Haus, former British Colour Technician of the Year. Over the top, lighter blonde tones help to softly brighten. While the actually shades chosen should be personal to you and your features, the finish should feel really muted and antique. “Inspired by the rich, plush tones of a teddy bear, the dimensional blonde combines warm beige, honey and caramel tones to create a natural, lived-in finish,” explains Jimmy Wright-Green, Education Manager at Redken. Also in the mix? Golden chocolate and buttercream tones.

Why is Teddy Bear Blonde trending?

Alongside being very cosy, the shade feels relaxed and effortless, which for once, it (kind of) is in practice. “We’re seeing a broader shift away from high-maintenance, ultra-bright blondes towards softer, more natural colour,” notes Jimmy. “Teddy Bear Blonde taps perfectly into the growing demand for warmth, shine and dimension while requiring less upkeep than cooler blonde tones. It also aligns with the continued popularity of quiet luxury beauty trends, where healthy-looking, glossy hair is just as important as the colour itself. The result is a blonde that feels timeless,” he adds. “The brunette base keeps it low maintenance, meaning you can play with ribbons of light without taking in the maintenance of blonde hair,” agrees Siobhan. “Equally if you are an existing blonde, this shade allows you to flirt with brunette without the commitment of going dark,” she adds.

How to maintain Teddy Bear Blonde?

The good news is, this colour is not as needy in terms of maintenance, but there are steps you can take to keep your colour fresh. “The key to maintaining Teddy Bear Blonde is preserving the warmth, shine and condition that define the look. Colour-safe, nourishing products will help keep the blonde looking rich rather than brassy or dull, while regular glossing services can refresh tone and boost shine between appointments. Hydration and heat protection are also essential for maintaining the soft, healthy finish that makes this trend so appealing,” says Jimmy.

“I’d recommend the L’Oréal Professionnel Vitamino Colour or Aveda Colour Control range for your shampoo and conditioner to help protect your colour every time you wash,” says Christina-Jade. “I also love the new One for All Multi-Benefit Leave-In Treatment Elixir by Aveda. It provides lightweight hydration, heat protection and enhanced shine, keeping your Teddy Bear Blonde looking healthy, soft and glossy between appointments,” she adds.