The Italian beauty packaging provider has unveiled its first airless pump featuring a glass container. Named Celebritythe innovation was presented at the MakeUp in Paris trade show on June 17–18, 2026.
The solution combines “the elegance and recyclability of glass with the performance of a refillable airless system,” highlighted Mktg Industry.
The company said the new packaging solution combines sustainability with premium appeal, addressing growing demand for more responsible cosmetic packaging while maintaining high-end aesthetics and product protection. It was developed in line with the objectives of the PPWR [1].
The airless technology helps preserve formula integrity and efficacy by minimizing air exposure and contamination. In addition, the system allows the product to be fully dispensed, ensuring consumers can use the formula down to the very last drop while reducing product waste.
To further improve recyclability and simplify waste separation, all components, except for the glass bottle, are made of mono-material PP. The airless pump is also designed without metal parts, providing an additional advantage in terms of recycling efficiency and sustainable design.
The refills and their caps are also entirely made of mono-material PP, allowing consumers to dispose of each empty refill directly into the PP recycling stream after every recharge, supporting a more efficient and responsible end-of-life process.
Celebrity is available in three sizes: 15 ml, 30 ml and 50 ml.
