The South Korean skincare brand has been recognized by market research company Euromonitor International as “Global No.1 K-Beauty Suncare Brand in Online Sales”. [1]
In a context where the global market is looking for benefits that go beyond their primary UV filter function, Korean sunscreens are attracting an international audience thanks to their ultra-light textures, their formulas focused on care and their totally natural and invisible finishes.
« The accelerated growth of the sun protection market is fueled by climate change and a growing preference for lighter, breathable makeup. Textural innovation is currently the main differentiator; sun care products with a serum texture, transparent and without white marks, have met with extraordinary success among consumers around the world. “, explain Kayla Villena, Global Insight Manager, Beauty and Personal Care chez Euromonitor.
Beauty of Joseon has skillfully surfed this demand with lines combining UV protection and skin care. Relief Sunthe brand’s flagship product, has experienced rapid global growth thanks to positive consumer reviews praising its hydrating effect and fresh, luminous finish. Social media — TikTok, Instagram and YouTube — have further amplified Relief Sun’s success and international brand recognition.
In order to meet different market needs, Beauty of Joseon has also expanded its sun care portfolio with the launch of Relief Sun Aqua-Freshwith a light and refreshing texture, and the Matte Sun Stickeasy to use, both of which show consistently growing sales in global markets.
« We have continually expanded our sun care portfolio – from a single sunscreen to sticks, body screens and toning sunscreens – through a deep understanding of consumer needs in global markets. Euromonitor International’s recognition as the world’s number one reaffirms our commitment to leading the Hanbang beauty category on the global stage », Says Beauty of Joseon in a press release.
According to Euromonitor International, the global solar products market will reach retail sales of approximately $18 billion in 2025, representing a compound annual growth rate (CAGR) of 11% between 2020 and 2025.
