As mentioned, this is the second time the two brands have come together; anyone with their finger on the pulse of H&M’s iconic collabs will know that. In fact, if you really know your stuff, you’ll have clocked that this release comes almost exactly 20 years to the day of the last collection – H&M’s second ever collaboration after Karl Lagerfeld in 2004.
What we know, then? Stella McCartney is renowned and adored for her use of certified and responsible materials (many of which are recycled); something H&M has tapped into more themselves over the years. This celebrates that DNA along with signature styles and silhouettes (I’ve been hoping and praying for an iteration on the Falabella bag, and there’s some strong contenders below).
Along with the campaign imagery and allowing us to try everything on, H&M has also divulged the exact compositions of each product ahead of launch which they’ll likely publish in the descriptions of each piece when you go to buy it – so there’s really no smoke and mirrors with just how sustainable they’ve endeavoured to make it.
Take the below snake-effect bomber and Rock Royalty tee, for example. Crafted using leather alternatives, the jacket features Ecowel – a polyurethane coating which is made from recycled vegetable oils – and a fabric called Biofleax which is 100% agricultural waste like straw. And the tank top is imagined from organic cotton grown without the use of pesticides or fertilisers, containing no genetically modified organisms (GMOs).
