When it comes to hair transformations, Kim Kardashian rarely misses. From waist-length platinum to inky, glassy brunette, she’s built a beauty legacy on keeping us guessing. Her latest switch-up, however, feels less shock factor and more subtle statement: a warm, minimalist blonde inspired by ‘90s style icon Carolyn Bessette-Kennedy—with a very modern twist.

Dubbed “Carolyn Bessette-Kennedy Blonde” by celebrity hairstylist Dimitris Giannetos, the new shade marks a noticeable shift from Kim’s signature icy tones. Instead of the ultra-cool platinum she’s known for, this version leans softer and more natural, embracing warmth and depth reminiscent of the minimalist era that defined Bessette-Kennedy’s look.

“Usually, we see Kim in icy blonde tones, but this time I wanted to create something different with more warmth and depth,” says Giannetos. “This shade is the ultimate ’90s blonde! It’s edgy while still sweet.”

The color is the standout. Where platinum can feel high-drama and high-maintenance, this creamy blonde reads effortless and expensive. It has the understated polish Bessette-Kennedy made famous in the ’90s—sleek, refined and never overworked. Paired with a smooth, precision style, the hue taps directly into the ongoing revival of quiet-luxury beauty.

But before you call your colorist, there’s a catch: it’s a wig. The transformation is tied to a new project Kim is currently filming, allowing her to fully embody the Carolyn-coded aesthetic without committing to bleach.

“You’ll be seeing it very soon on your screens!” Giannetos teases. “But we did use a custom wig to create this. With someone who has so many projects happening at one time, this is the healthiest way to bring a bold hair transformation to life while also maintaining consistency as she films. This way we don’t have to worry about consistently re-dying her hair and protecting the hair’s health.”