Balmain Beauty continues its redeployment in the perfume market. After the launch in 2024 of a collection of haute perfumery called “Les Eternals de Balmain”, the brand unveils Destiny of Balmaina floral and fruity feminine fragrance aimed at the selective market.

« Destin de Balmain is characterized by a joyful and optimistic note of ripe strawberry “, explain Quentin Bisch, perfumer at Givaudan. « The juicy liveliness of the fruit brings a dazzling and refined sweetness to the composition. Notes of peony reinforce the feeling of rosy fullness, while notes of creamy sandalwood anchor the fragrance in strength and luminosity. It gives off an irresistible electrical energy ».

The fleecy facet is expressed in a vibrant burst of natural strawberry saturated with neon playfully contrasting with the spicy pepper notes of pink berries. Peony notes reveal unexpected creamy facets of lychee.

The floral character of the perfume intensifies with a lily accord. Its delicate green note and the intense spice of Akigalawood combine with an accord of sandalwood and creamy patchouli to create a radiant woody effect. The bright, musky scent of Ambrexolide, which melts into the skin, gives the composition an unforgettable sensual warmth.

A bottle inspired by the famous Balmain labyrinth

The perfume is contained in a transparent and golden refillable glass cube, topped with a cap with golden streaks. The PB monogram extends across all sides, sculpting the House’s iconic Labyrinth motif into three-dimensional paths.

Destiny of Balmain East available worldwide in Balmain boutiques, online and in select fashion and beauty stores. The perfume is available in a 10ml travel spray and in 30ml, 50ml, 100ml and 150ml bottles.

Balmain Beauty was created in 2022 through a licensing agreement between Balmain and The Estée Lauder Companies.