The Good Morning Hair Routine is officially the most adorable way to start your day. We all know that morning hair can be a bit of a wild adventure, but Sesame Workshop is turning that daily tangle into a moment of pure joy and self love. By partnering with Dove’s CROWN Coalition and the endlessly charismatic 5 year old viral sensation VanVan, Sesame Street is making sure every child looks in the mirror and sees something worth celebrating.

For many children, hair care isn’t just about hygiene; it is about identity. The CROWN Coalition has long fought against hair discrimination, and bringing that mission to the neighborhood of Sesame Street feels like a perfect match. This initiative focuses on building “hair confidence” from the ground up. Through catchy songs and relatable moments, the Good Morning Hair Routine teaches kids that their hair, whether it is braided, coily, curly, or straight, is a beautiful part of who they are.

Meet the Star of the Show

If you haven’t seen VanVan’s infectious energy yet, you are in for a treat. Known for her viral dancing and “can do” attitude, she brings a sense of authentic fun to the campaign. Alongside Elmo and friends, she helps demonstrate that taking care of your hair is a ritual of kindness toward yourself. The Good Morning Hair Routine isn’t just about the products you use; it is about the words you say to yourself while you are in the stylist’s chair or standing in front of the bathroom sink.

This collaboration is a huge step toward ensuring that the next generation grows up feeling proud of their natural beauty. When Elmo and VanVan tell you your hair is amazing, you tend to believe it.