While cheetah, leopard, and zebra will never go out of style (perhaps it’s just my inner Sicilian talking, but animal print is a neutral), a new print has declared itself as 2026’s It Girl. Deer print, fawn print, or Bambi print, whatever you call it, the sweet spots have swiftly taken over the fashion cycle. It started with Hollister’s viral faux-fur coat, and has now trickled its way into bags and even nails.

It makes perfect sense that as the world around us gets harder and harder, we want to channel the animal’s soft and sweet energy. And now, that same innocence is coming for our hair color: meet Fawn Blonde, one of celebrity hair colorist Jenna Perry’s top predictions for winter’s biggest hair color trends.

Ahead, everything you need to know about the shade, including how to get the look yourself.

The Fawn Blonde Trend

No, Fawn Blonde is not literally spotted—though that would be a cool look. Instead, it’s a “light velvety blonde that combines both warm and cool tones,” explains Perry. Just as a baby deer’s coat includes stark cool white, beige taupe, and warm red shades, Fawn Blonde is neither obviously cool or warm. The result is a super flattering shade with a brightening effect and super soft aura.

Fawn Blonde perfectly follows the larger blonde trends we’ve been seeing as well, which have been moving away from one-note bleach jobs and super white or ashy tones. That doesn’t mean we have to sacrifice brightness though, think of Sabrina Carpenter’s golden blowout as the essential modern blonde. Fawn Blonde builds on this idea—soft and dimensional, but with plenty of light.

How to Get the Look

Another reason the shade is trending? It’s pretty low-maintenance and grows out beautifully. “Ask for full highlights to create a smooth tonal base,” instructs Perry. Be sure to tell your colorist to use a balance of warm and cool tones to get that soft fawn effect. The words “creamy” and “champagne” will also be helpful here, as well as a photo reference. As for Fawn Blonde muses, Perry’s clients Lila Moss and Chloë Sevigny are great examples of the shade.

Another tip from Perry? “Request that your colorist incorporate Olaplex’s No1 and No2 in the salon to maintain the health of your hair when coloring and be sure to be diligent with your at-home hair care to keep your color vibrant,” she says. “I always recommend the Olaplex Weightless Nourishing Mask and Olaplex No7 Bonding Oil.”