The Grasse perfume house, a subsidiary of the Croda group, laid the first stone on Thursday January 8 for the extension and renovation of its historic industrial site, located at 51 avenue Louison Bobet in the Bois de Grasse Business Park, in Provence.
New buildings and renovations
Entrusted to GSE, general contractor in corporate real estate, this operation represents nearly 5000 m² of buildingscombining new construction and renovation of existing structures. The ceremony brought together institutional representatives as well as the executive committee of Parfex, accompanied by GSE and all of its main suppliers.
The project is planned in two stages. There first phase of industrial expansion concerns the creation of 3,192 m² of new surface areas for an investment of 12 million euros. After demolition of existing offices, it consists of creating a basement, logistics docks, hot and cold rooms, storage and delivery areas, as well as new offices and technical premises. It also includes the installation of a latest generation robotic volumetric dosing system, developed with Contexa, dedicated to production operations.
The second phase concerns the renovation of the existing site. A total surface area of 1745 m² (including 255 m² of new surfaces) is concerned, for an investment of around 4 million euros.
Designed by architect Didier Becchetti, the project also includes the creation of an 805 m² underground car park. Preparatory operations, including asbestos removal and demolition of the old offices, began at the end of September.
Tripling of production capacities
This new set should allow Parfex to have more efficient installations adapted to its growth ambitions. It will strengthen its production and storage capacities, while maintaining activity on its historic site, and will support the house’s strategy to remain a major player in global perfumery.
« This investment is a continuation of a long-term strategy initiated in early 2023 with the construction of our new creation center, inaugurated in June 2025. It is made possible thanks to the strong and lasting support of our parent company, the Croda group, which supports Parfex in the development of its industrial ambitions. The future factory will be built according to the best standards of sustainability, safety and technology, with latest generation robots which will allow us to triple our capacity. This commitment once again confirms the confidence that Parfex places in the Grasse region and its unique ecosystem. “, explain Cristian Galucci, Managing Director of Parfex.
