THE WHAT? Ceuticoz has expanded beyond cosmeceuticals into babycare and paediatric skincare with the launch of Ceuticoz Babya seven-SKU dermatology-developed range for newborns.
THE DETAILS The new line marks the brand’s move into paediatric and family dermatology, leveraging more than 20 years of clinical skincare expertise. The launch collection includes a wash and shampoo, moisturisers, barrier cream, massage oil and sunscreen, all formulated to be hypoallergenic, paediatrician-approved and free from SLS/SLES, parabens, mineral oil, silicones, sulphates and phthalates. The products meet a pH 5.5 benchmark and have undergone dermatology-grade testing for sensitive newborn skin.
Ceuticoz plans to distribute the range through pharmacies, maternity centres, dermatology and paediatric clinics, speciality baby retailers and modern trade channels, supported by a dedicated medical outreach kit for healthcare professionals. Prices sit between ₹500 and ₹1200, with packaging made from recyclable HDPE/PET. Additional phase-two product extensions targeting specific infant skin and scalp concerns are in development.
THE WHY? India’s babycare category is expanding rapidly as parents seek clinically validated, ingredient-transparent formulations, opening new opportunities for science-led brands to move into paediatric skincare.
Source: Ceuticoz
